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商品編號： 9-100-055 出版日期： 2000/02/14 作者姓名： Narayanan, V.G.;Brem, Lisa 商品類別： Other 商品規格： 17p 再版日期： 2002/02/14 地域： Virginia 產業： Medical equipment and devices;Healthcare service industry 個案年度： 1996 - 1999
商品敘述：
A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer''s activities instead of the price of the product since the existing cost-plus pricing structure made it impossible for O&M to price services appropriately. The case also explores the customer resistance to his new proposal.
涵蓋領域：
Customer relationship management;Performance indicators;Supply chain management;Logistics;Pricing strategy;Product distribution;Activity-based costing;Inventory management;Cost accounting;Business analysis
相關資料：
Case Teaching Note, (5-100-100), 12p, by V.G. Narayanan, Lisa Brem;Spreadsheet Supplement, (XLS002), 0p, by V.G. Narayanan, Lisa Brem
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